Most of us understand the word ‘Leverage’ but how many Business owners actually join or offer Affiliate Programmes? After 18 months of extensive research, I have discovered just how valuable Affiliate Programmes can be …. both as an Affiliate to a few fellow professionals aligned with my own Business and now as a Business Owner offering an Affiliate Programme – albeit in its infancy which will evolve as my new Business also evolves. By aligning with the right people, this can be an incredibly powerful tool for advancing your business.
Since joining my first major Affiliate Marketing Programme a year ago, I have learned these valuable tools through significant training, applying them in my own business. My personal appreciation is given to Kristin Sweeting Morelli of Red Tent Revival, who provided the following along with exceptional coaching calls and videos.
The 6 Questions to Ask before Promoting anyone else’s Programme or Product
- Is this person making a real difference/impact with integrity and do you wish to be associated with them to make significant changes in the world? Does the programme feel right, speaking to your heart and soul?
- What kind of experience is your lead going to have during the promo or event? Is it something New/Innovative/Exciting/Fun/Transformational? Something they will be grateful to you for sharing? Something you will feel good about exposing them to?
- What is your lead going to be sold? What is the initial offer? And upsell offers? Bonus Point: Imagine ways the offer or upsells can grow your core business.
- What is the average commission (money in your pocket) per lead their affiliates have made with that same promo – on average, not just their 3 best affiliates? In what time-frame?
- What will they do to continue to monetise your lead after the initial promo? Is there an upsell on the backside? How does it convert in average commission per lead?
- What happens to your lead after the promotion is over? Do they promote other people’s offers? How often in the following 6 months do they promote other people after this promo? This means: how many lists is your lead potentially going to end up on! Remember, if you become an Affiliate, you are not ‘Selling’ anything, you are purely referring to something of genuine value to your trusted list.
For further training, please contact Rachel directly where she is happy to share her knowledge. If your would like to sign up as The Wisdom Mentor Affiliate, she would love to welcome you aboard.